If you truly think about it, there is really nothing new in this McKinsey literature. Concerted effort is key. But to be honest, even in my current organization, upper management fails to see this. More so, even on the premise that they have been told so. I guess the issue on attitude transcends levels and borders.
Maybe we need to be like a consultant grom the big 4 and get paid thousands of dollars per day before they listen.
Anyways, at the end of the day, it is their money they are burning. Good luck with that.
From McKinsey Insights: The next-generation operating model for the digital world